by Chris Svendsen

search engine optimization

33.59% Backlinks - Backlinks and Link popularity.

Google looks at three main factors when it comes to backlinks.
  • Quality - Does the text around this link make sense or is there any text around this link at all. Is the link trying to deceive the user, for example a link to a site that sells wrenches in a paragraph about walking dogs would be deemed poor quality and possibly deceptive.
  • Relevance - Is the location of the backlink relative to the link itself. For example a link to a site that sells wrenches on a car mechanic forum would seem relevant or a link to a restaurant's website on a restaurant review post along with a review again would be relevant.
  • Number of Backlinks - How many links are on other websites that point to your website. Remember one poor quality backlink can hurt you more than five great quality backlinks.
A simple way to judge the quality and relevance of a backlink is to ask a simple question. "Is this link helpful to the user viewing this page?" If it is helpful this a good backlink and will increase this score. If its not helpful this backlink should be removed as it is probably hurting your search engine ranking.

23.87% Trust - Domain Authority.

SEO Domain Authority Trust Google ranks the trust of your domain mostly by a point system called your Domain Authority score. This is a score from 0 to 100 points comprised of all the factors on this page added up over a period of time. Think of it kinda like your credit score comprised of many factors over your life that are combined into one number. Just like your credit if you have a lot of spam on your site or have spammed links to your website all over the internet and have done nothing over time to try and fix those issues it will slowly decrease your Domain Authority score. However, if you take action to fix issues such as spam over time your score will increase. Also the length of time your domain has been in service affects this score greatly with older sites indicating more long term stability and greater trust. Other factors include the length of time backlinks to your site have been active and how well your site behaves.

15.04% The Search Term - Keywords used in the search term itself.

Keywords in this instance refers to the words used for the search itself. Google uses these words or phrases and then compares them to words or phrases on your website. For example, if you had a page titled "How to walk your dog" with an article about how to walk your dog with images and descriptions on the topic this page would have a very high keyword score for a search on "How to walk your dog". Also keep in mind google does not just look at the text you can see when it comes to searching your webpage for keywords. They also look at the names of image files and the ALT or alternate text of an image file. They could look at the name of a video file or audio file on the page or even the text within the links on the page. Google also pays close attention to the format of the text. For example a header or title with the words "How to walk your dog" will have more weight than those words within a paragraph at the bottom of the page. Also bold or underline or italic text has more keyword value than plain text.

SEO and social media

14.30% Social Media - Social media content and links.

This is a fast growing fraction of your total search rank and is predicted to out rank backlinks in the future. As more people move away from forums and blogs to Facebook pages and Twitter feeds its makes sense that a link within a social media post will have more value. The key to cashing in on this fast growing factor is to always include a link to your website within all social media posts. Better yet is to put the content you wish to share on your website first and then share that link on social media rather than just a social media post. For example, if you have a 10% off sale instead of just creating a social media post about it create a webpage post about the sale and share that link on social media.

6.91% Registration - Hosting Data.

A few factors make up this percentage. Does your domain name match your category and has your domain been registered properly, is your website up and running or how much down time does your server have. Also, your website speed is a factor with faster sites getting a higher rating and slower websites getting a lower ratting. Slower website loading times can also have a trickle down effect on the other factors.

6.29% Traffic - Click through rate.

Click through rate or CTR is how many visitors your site had for the keyword being searched and how long do they stay on your site. As an example if your site appears under a given keyword and you have received 100 visitors from this search result in the past and 80% of the these visitors stay more than a few minutes this will increase your rating in this area.

The big picture - Trickle Effects and Multipliers

value of google back links in search results Even though these percentages are separated into different categories for demonstration purposes in the real world they are all linked together and positive or negative effects in one area can change many other areas. For example, let's say someone posts a link to your site on a forum with a high domain authority. They use good keywords and the link is relevant to your site and helpful to other users. This will increase your backlink score and over time this could also increase your search ranking intern increasing the traffic to your website and again over time increase your search ranking. Also keep in mind these increases over time are also brining up your domain authority score.

Hopefully this better explains how one good backlink can affect multiple categories over time. So in essence one good backlink has the potential to affect well over 50% of your total ranking score. Not bad at all. Of course, one good backlink is not going to raise your search ranking over night but it's a good start.

In the big picture most of your rankings come from links on other sites and on social media that point to your site, the content of the link and how those other sites are rated. Just remember the system is designed to place a lot more value on what other people say about your site than what you say about your site yourself and for a good reason if we all got to pick our own search ranking we would be first.

what search engine optimization can do

Tips - How to improve your google ranking.

tips to improve your SEO Some simple steps you can take to create backlinks is to include a link to a review website in your email footers. For example, if you own a web design company you could add to your email footer something like. "Please review us on". You can also register your business on business directories or chamber of commerce websites most of these provide a section to include a link to your website.

Another great way is to use social media.
You should have a social media account on every social media platform often just by creating an account they ask you for a link to your website and that link is posted on your profile page. Now that you have these social media accounts make sure to post often and to post links back to relative content on your website. If you have sale, create a sale page on your website and share it on all your social media accounts. If you just took nice picitures of some of your work dont just post on social media but create a blog post about it or article about it on your website and share that blog post or article on social medial.

If you are looking for additional help with your SEO please check out our SEO 101 package that is specifically designed to use social media and backlinks to boost your ranking. You can find more information on this package here.

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